Talk to us
Twenty minutes. Four questions. One honest answer.
This is how every Margin Lab engagement starts. A short call with a strategist who has read restaurants of your archetype before. No slides, no pitch deck, no obligation. If a Diagnostic is not the right next step for you, we say so.
What happens
What the twenty minutes actually cover.
- 1
You talk. We listen.
Five minutes on your restaurant. What you sell, where you are, what has changed lately, and what you have already tried. No form-filling on this call, nothing to prepare.
- 2
Four questions.
What POS you run, how many locations, your primary food distributor, and whether your public menu prices are current. Ten minutes. Enough for us to tell whether Margin Lab reads your restaurant.
- 3
One honest recommendation.
Five minutes. Either a Diagnostic proposal within two business days, a referral to a firm that fits better, or an honest “wait six months and revisit.” All three are legitimate outcomes.
Start the conversation
Tell us a little about your restaurant. Name, email, phone, and your website are required. Everything else is optional. We reply within one business day, usually the same day.
For Performance Foodservice accounts
Two ways in. Both equal.
If you are a Performance Foodservice account, you can ask your PFG rep about the Growth Grant, or you can start the conversation here and we will loop your rep in. There is no back-door to either path. Both put you in the same twenty-minute call with the same team.
Before you write
Common questions before the first call.
How much of the twenty minutes is a sales pitch?
Zero. The call is a fit test. If we cannot answer your questions or your restaurant does not match a Diagnostic, we tell you inside the twenty minutes rather than book a second call.
Do I need to prepare anything?
No. We ask four questions on the call itself. Nothing to send in advance, nothing to fill out.
Who from Ignite XDS is on the call?
A strategist who has read restaurants of your archetype before. Not a sales development rep, not a scheduler. The same person who would lead your Diagnostic if you moved forward.
What if I am not ready to talk?
Read the Questions page first. If your question is not there, send it in through the form above with “not ready to talk yet” in the message field, and we will answer it plainly by email.
Do you sign an NDA before the call?
Yes, on request, before the call. Send a copy in and we will return it signed the same day. Otherwise, the twenty-minute conversation is treated as confidential by default.
Or read more first
If you would rather read than write today.
Every page of this site is written to answer a question you might otherwise have to ask us. If you are close to a decision, the fastest path is the form above. If you are two steps back, the pages below are longer and more specific.