Ignite XDSMargin Lab

What you get

Six cards. Two pages. Twenty-two pages. One login.

Every Diagnostic ships as a fixed set of deliverables. Nothing vague, nothing verbal-only. Countable, dated, and yours to keep, even if you never engage us again.

The evidence pack

Six cards. One question each.

Each card is a single sheet you can hand to a partner, a manager, or a board. One question per card, one answer, one chart, one action.

Food cost, reconciled.

Your blended food cost, tied to your invoices, with the reconciliation test passing or flagged. Includes the miscellaneous credit reconciliation and any orphan SKUs we found while matching.

Where you sit on price.

Your menu against the anonymized peer range for each protein-and-format cell. Marketplace-adjusted equivalents on Grubhub, Uber Eats, and DoorDash. One disposition per item: keep, review, cut, merge, or reprice.

What the AI engines say about you.

Twelve local queries, scored against the four answer engines guests actually use. The ones you win. The ones you lose. The content backlog that fixes the losses.

Your catering, benchmarked.

A score of your owned catering page against the pattern your best-in-class peers use. Every missing package price, headcount, minimum, cutoff, and feeds-N description is flagged as a specific action.

The Opportunity Model.

Five engines, ranged, capacity-capped, compounding. Every assumption exposed. If an engine cannot be sized without more data, we say so. No point forecasts, no invented upside.

The Wedge Proof.

The evidence for the case, and the evidence against it. Signed by us. This is where we tell you what does not work, before we ever ask you to buy anything more.

A plate set down at a laid table during dinner service

The two-page brief

What your operator needs, and nothing more.

The executive brief is written for one person, the person who runs your restaurant. Two pages. The read of the business, the three moves that matter first, and the numbers each move is expected to produce. Everything else lives in the appendix. This is the document you take into a partner meeting.

The Opportunity Model screen: five engines sized as ranges against a defensible baseline, with assumptions exposed

The evidence appendix

Twenty-two pages so nothing is buried.

Every claim in the six cards traces back to a page in the appendix. Data sources, methodology, exports, peer-cell composition, query scoring rubric, and reconciliation logic. Your accountant, your operations partner, or your next investor can read the whole read without a call. Nothing hidden, nothing paraphrased.

The live dashboard

Every screen, live for the length of your engagement.

Diagnostic clients get ninety days of read-only access. Optimization clients get six months. Margin Watch clients get it for as long as they are on the retainer. Same six screens across every tier.

Pricing Mirror

Live peer ranges, marketplace-adjusted prices, per-item disposition. Refreshed monthly for Margin Watch, static for Diagnostic and Optimization.

Margin Ledger

Blended food cost trend and reconciliation status. Unlocked when your POS export is connected. Sample data until then, watermarked.

Discount and Comp Watch

Comps, promos, discount variance flagged as audit signal, not margin claim. Unlocked with POS.

Answer-Engine Scoreboard

Twelve local queries scored monthly. Live from the day the Diagnostic ships.

Catering Transparency Score

Owned page against the best-in-class pattern. Every gap becomes a bookable action.

Opportunity Model

Five engines, ranged, capacity-capped. Read-only.

The count

What lands in your inbox at the end of a Diagnostic.

6

Evidence cards, one per question, ready to hand around.

2

Pages of executive brief for the person who runs the restaurant.

22

Pages of appendix. Sources, methodology, exports. Nothing buried.

90 days

Read-only dashboard access included with every Diagnostic. Longer with Optimization or Margin Watch.

The next step

See the tiers, then talk to us.

The Diagnostic is one price for one location. Optimization bundles it with a repricing wave and a catering rebuild. Margin Watch keeps the dashboard live month after month. Chain programs are quoted per location.